Our Story
OUR STORY
Why It's Always Setter Weather
How Setter Weather Started
Setter Weather Sports Wear began in 2025 when I realized I wanted something I couldn’t find — a fun, dog-lifestyle inspired clothing brand that felt true to the way I actually live and dress. I wanted pieces I would genuinely wear for workouts, weekend adventures, and everyday life.
At the same time, I noticed something surprising: Irish Setters are seriously underrepresented in clothing and outdoor lifestyle brands, even though they’re one of the most energetic, athletic, and iconic dogs out there. I’ve loved the breed for years, and my own Irish Setter, Katie, has been part of my life since 2020. Her energy, personality, and unmistakable style helped shape what Setter Weather is all about.
Setter Weather is built around that Irish Setter spirit — bold, outdoorsy, and always ready to go — and it’s made for all dog lovers who want comfortable, versatile gear that fits an active life.
What We Stand For
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Dog-Inspired Design
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Built for Movement
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Athleisure Comfort
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Outdoor Tested
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Made-to-Order
Made-to-Order, Made with Purpose
We’re proudly a made-to-order brand. That means each piece is created only after it’s purchased — helping reduce waste and keeping production intentional. We believe sustainability can be practical, and that clothing should be made thoughtfully, not mass-produced.
Our goal is simple: create athletic and lifestyle apparel that feels great, holds up to real life, and celebrates the dogs who make the adventure better.